At CTIA Wireless 2012, cool cars and colorful cases were on display to attract consumer product buyers. However, corporate buyers are attracted to mobile solutions that improve worker productivity and work/life balance. This is according to the recent Strategy Analytics Q1 2012 survey of 1750 organizations in the US, UK, France, Germany, China, India and Brazil representing more than ten industries.
Key findings from the survey may be found in the Strategy Analytics Mobile Workforce Strategies service report, "Enterprise Mobility Market 2012 & Beyond," including:
Globally, nearly all smartphones and tablets are corporate-liable devices, including most BYOD smartphones. Their purchase price or monthly voice/data services fees of $42 per user on average are paid for, in part or in full, by employers.
Organizations report plans to buy more Android than iOS corporate tablets in the next 12 months, a warning shot over the bow of iPad current business tablet dominance.
Microsoft Windows mobile devices barely show on the radar for corporate support and purchase plans. Microsoft and its partners must start addressing businesses and mobile worker needs.
The average replacement cycle for business smartphones has shortened considerably to 1.1 years. RIM, whose smartphones still enjoy solid corporate support, must battle to retain customers who revisit smartphone decisions every year.
"This Strategy Analytics enterprise survey shows that businesses are starting to make enterprise mobility decisions that reflect a more sustainable and responsible approach, and better balances BYOD with corporate security and management requirements," says Andrew Brown, director, enterprise research.
"A snapshot of the winning and losing players in the enterprise mobility market today will likely look very different a year or two from now, as organizations adjust mobility plans based on the evolving needs of increasingly mobile businesses and workforces," adds Mark Levitt, director, enterprise software and communications research at Strategy Analytics.