Syclo, West Interactive Create Customer Service Mobile Apps

— August 08, 2011

West Interactive, a leading provider of hosted and managed automated customer contact solutions, has partnered with Syclo, a market leader in enterprise mobile software, to create and manage self-service applications for wireless devices.

Through the use of Syclo’s Agentry Platform, West Interactive can offer mobile applications that reach a wide range of wireless devices, leverage existing back-end integrations and support various transaction types (e.g., payments, appointment scheduling). Mobile applications by West are cost-effective, scalable, secure, resilient, and easy to support. Managing multiple mobile device types and operating systems is simplified with a single platform approach.
Enterprises continue to incorporate mobile into their employee and customer contact strategies and solutions. According to Gartner’s Magic Quadrant for Mobile Consumer Application Platforms (June 2011), by 2014, the demand by enterprises for mobile web adaptation platforms will triple. “Rapid growth of smartphones and consumer mobility--and changing communication preferences--are challenging enterprises to extend mobile solutions to customers without creating silos among their mobile, social, contact center and other channels,” says Pam Mortenson, president of West Interactive.

“Our integrated mobile solutions make it possible for companies to have seamless customer interactions across voice and non-voice channels. This partnership extends our ability to develop device and mobile web applications and complements our existing mobile messaging solutions.”
“The integration of Syclo’s Agentry platform with West Interactive’s platform allows West to deliver rich, consumer-facing mobile applications that are tightly integrated into a client’s contact center technologies. As consumers rapidly adopt smartphone technology, mobile devices will become the primary method of interacting with customers,” says Richard Padula, CEO of Syclo.


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