TIMEX Launches Smartwatch

— August 11, 2014

Timex, the iconic watchmaker, has entered the smartwatch space with the introduction of the TIMEX IRONMAN ONE GPS+. The device simplifies wearable technology by offering users standalone wireless connectivity—without a phone.

Developed in close collaboration with Qualcomm Connected Experiences, Inc. (a subsidiary of Qualcomm) and AT&T, the watch is powered by a cloud-based service delivery platform by Synchronoss, which is also leading the development of the product's mobile application and web portal. Products from several Qualcomm companies and AT&T were also used to provide mobility, connectivity and display technologies.

Aimed at fitness enthusiasts who want to stay connected to work and life while performing other activities, the TIMEX IRONMAN ONE GPS+ is comprised of the following features:

  • Email-based messaging
  • Tracking capabilities that communicate a user's location to friends and family—anytime, anywhere
  • Custom-built "Find Me Mode" safety solution that allows users to send an alert with exact location in case of an emergency
  • Ability to track speed, distance and pace in real-time and instantly share performance metrics through a user's favorite social media and online fitness platforms
  • Water resistance up to 50 meters, an essential feature for water exposure, training in the rain or swimming
  • Built-in MP3 component  with 4 GB of memory to play music via a Bluetooth headset
  • Always-on, sunlight-readable, high-res touch display
  • One year of data connectivity by AT&T included for U.S. and Canadian subscribers

"The introduction of the TIMEX) IRONMANONE GPS+ smartwatch represents an exciting opportunity for Timex in the smartwatch category, as we build upon the rich, authentic tradition of the Timex brand, as well as our 160 year heritage," said Anette S. Olsen, Chairman of Timex Group. "For nearly three decades, TIMEX(R) IRONMAN(R) has provided athletes with innovative solutions to enhance their training experiences. Our collaboration with industry stalwarts Qualcomm and AT&T has enabled us to introduce the first smartwatch that offers stand-alone wireless connectivity without a phone and has great appeal to a broad range of fitness enthusiasts as well as tech-savvy individuals and those who simply wish to make a statement."


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