The New Family of Kindle Fires

— September 30, 2013

Amazon has launched the third generation of its Kindle Fire. The new HDX tablets combine new hardware, the latest version of Fire OS, and exclusive new features and services like X-Ray for Music, Second Screen, Prime Instant Video downloads, and a Mayday button for live tech support.

The devices feature 100% sRGB color accuracy, reduced glare, dynamic image contrast, and improved brightness for better viewing in any lighting conditions. Its quad-core Snapdragon 800 processor runs at 2.2 GHz, provides over 3x the processing power compared to the previous generation, plus the latest graphics engine and 2x more memory for fast and fluid performance.

Weighing 13.2 ounces, the 8.9” Kindle Fire HDX (photo above) is 34% lighter than the previous generation. All-day battery life allows for up to 11 hours of mixed use and 17 hours of reading. Both the HDX 7” and 8.9” are available with 4G LTE wireless. (Available on the AT&T network, and for the first time on the Verizon Wireless network.)

Other features include dual stereo speakers with Dolby Digital Plus audio and virtual 5.1 multi-channel surround sound and a front-facing HD camera. The 8.9” also has an 8 megapixel wide- aperture rear-facing camera. New Origami covers let users position the Fire HDX in both portrait and landscape.

Enterprise Support
Fire HDX offers support for encryption of the user partition of the device to secure data; support for Kerberos authentication so corporate users can browse secure intranet websites; the ability to connect to secure enterprise Wi-Fi networks as well as corporate networks via a native or a 3rd party VPN client; and Mobile Device Management solutions ranging from Amazon’s Whispercast service to 3rd party vendors like AirWatch, Citrix, Fiberlink, Good Technology, and SOTI. Some of these features will be delivered as part of the Fire OS 3.1 update.

“We’ve heard from our customers that they love being able to bring their Kindle Fire to work and we’re excited to make it even easier with Kindle Fire HD and Kindle Fire HDX,” said Raghu Murthi, Vice President of Enterprise & Education, Amazon. “The integration with MDM solutions like AirWatch on our Kindle Fire devices gives businesses and educational institutions the tools they need to securely manage their Fire devices while providing customers with the applications and content to do their jobs even better.”

AirWatch previously supported organizations using Kindle Fire devices through native Android capabilities. With the new Kindle Fire HD and Kindle Fire HDX, Amazon has created broader management support, which includes:

  • Device administration controls for simplified enrollment, silent updates and unenrollment prevention
  • Application management to silently install, update and uninstall apps and control policies
  • Proxy configuration to route all traffic through a proxy at the device level
  • Security and restriction policies for roaming data usage, Bluetooth, location-based services and more
  • Network configuration to silently set up WiFi, VPN and certificate credentials


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