Total CRM On the Go: Delivering Mobile Composite Applications

— June 28, 2006

The Holy Grail of total Customer Relationship Management (CRM) is to achieve a complete 360-degree view of the customer. Over the past 25 years companies have been trying to achieve this goal by investing in enterprise software applications that capture, analyze and disseminate critical customer information. However, most of that critical data is stored in disparate enterprise software applications designed to automate individual, discreet business tasks and is not optimized for complete customer-facing processes. In this whitepaper, Total CRM On the Go: Delivering Customer-Centric Composite Applications to Mobile Workers, provided by Antenna Software, you will learn the various business and technology drivers for adopting mobile composite applications and explain how you can define, develop and deliver a total CRM solution to your field workforce. Main topics include: - Drivers for Mobile Composite Application - Developing a Successful Mobile Composite Application - The ROI of Mobile Composite Applications. In addition to these topics this whitepaper will also present a case study that will illustrate an example of a deployed mobile composite application and the business value that you can expect to achieve.

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