Total CRM On the Go: Delivering Mobile Composite Applications

— June 28, 2006

The Holy Grail of total Customer Relationship Management (CRM) is to achieve a complete 360-degree view of the customer. Over the past 25 years companies have been trying to achieve this goal by investing in enterprise software applications that capture, analyze and disseminate critical customer information. However, most of that critical data is stored in disparate enterprise software applications designed to automate individual, discreet business tasks and is not optimized for complete customer-facing processes. In this whitepaper, Total CRM On the Go: Delivering Customer-Centric Composite Applications to Mobile Workers, provided by Antenna Software, you will learn the various business and technology drivers for adopting mobile composite applications and explain how you can define, develop and deliver a total CRM solution to your field workforce. Main topics include: - Drivers for Mobile Composite Application - Developing a Successful Mobile Composite Application - The ROI of Mobile Composite Applications. In addition to these topics this whitepaper will also present a case study that will illustrate an example of a deployed mobile composite application and the business value that you can expect to achieve.

Click here to download now!

POST A COMMENT

comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

12345
Current rating: 0 (0 ratings)

MOST READ STORIES

topics

Must See


FEATURED REPORT

Mobile Productivity in the Enterprise: Moving from Support to Enablement with App Strategy

Enterprises now need to move from just supporting mobile workers to enabling them. The next gen of enterprise mobility management (EMM) tools, mobile app development strategies, collaboration tools and mobile apps will help organizations achieve productivity.