UI, Apps, MDM Drive Mobile Software Market Growth

— April 26, 2011

GIA announces the release of a comprehensive global report on the mobile software market. The global market for mobile software is projected to reach $79.7 billion by 2017, primarily driven by rapid proliferation of mobile computing devices, and waxing popularity of location-based services.

Proliferation of mobile computing devices, such as mobile phones, laptops, PDAs, and tablets, and the rise in the number of supporting platforms, such as Android, have resulted in the development of several killer mobile software and applications revolving around device customization, Internet connectivity, and other mobile computer related activities.

With mobile computing devices quickly transforming from an emerging niche market to a mainstream force, changing not only the way people conduct business, but arguably the consumer electronics and telecommunication industry as a whole, the global market for mobile software, a key enabler of these mobile devices continues to remain promising.

Growing popularity of mobile communication applications such as email, IM, mobile video, on device portals, Internet browsers, Internet web, and social network clients, multimedia applications such as presentation viewers, video players, audio players, graphics/image viewers, word processors, and spreadsheets, among others provides tremendous opportunities for global mobile software market.

Growing use of smartphones especially opens up the channel for development of innovative software and consumer applications, driving demand for next-generation mobile software.

Top consumer mobile applications for upcoming years, including location-based services, money transfer, mobile browsing, mobile health monitoring, mobile search, near field communication services, mobile payment, mobile instant messaging, mobile advertising and mobile music are all expected to drive present substantial market opportunities for mobile software market in the years to come.

Location based services such as location enabled search and location based social network services in particular are expected to increase in popularity over the next few years, thereby driving gains into the market.
 
As stated by the new market research report on mobile software, Asia-Pacific is the most prominent regional market for mobile software. Growth in the Asia-Pacific mobile software market is particularly driven by growing craze for smartphones and other mobile devices in emerging markets such as China and India.

Increased demand for mobile email and other Internet enabled services within the burgeoning corporate sector in these countries also augurs well for the market. User interface (UI) and applications represent the largest product segment, while mobile device management (MDM) market represents the fastest growing product segment, waxing at a CAGR of more than 23% over the analysis period.
 
Major players in the marketplace include ACCESS Co. Ltd., Apple Inc., Electronic Arts Inc., Google Inc., InnoPath Software Inc., Microsoft Corporation, MFormation Technologies Inc., Nokia Corporation, Red Bend Software Inc., Research In Motion Limited, Smith Micro Software Inc., Sybase Inc., The Symbian Foundation, among others.
 
The research report titled “Mobile Software: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, and key strategic industry activities. Market estimates and projections are presented for major geographic markets including North America, Europe, Asia-Pacific and Rest of World. Product segments analyzed include - User Interface (UI) and Applications, Application Execution Environment (AEE) and Operating System (OS) Software.
 
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Mobile_Software_Market_Report.asp

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