World Cup Competitors Using Big Data

— June 11, 2014

During a joint press conference in Campo Bahia, Brazil SAP and the German Football Association (DFB) reemphasized their mutual commitment of taking football to the next level by unveiling the SAP Match Insights solution. Running on the SAP HANA platform, the project is intended to facilitate the analysis of training, preparation and tournaments, as well as enhance the on-field performance leading up to the World Cup.

Enabling coaches and scouts to process vast amounts of data to find and assess key situations in each match, the solution features a simple user interface that can be used by players and coaches to facilitate a more interactive dialogue to debrief the team and prepare for future matches.

"SAP's involvement has transformed the football experience for coaches, players, fans and the media," said Oliver Bierhoff SAP brand ambassador and manager of the German national football team. "Imagine this: In just 10 minutes, 10 players with three balls can produce over seven million data points. SAP HANA can process these in real time. With this solution, our team can analyze this huge amount of data to customize training and prepare for the next match."

Gaining Team Insight
The German National Team will use Match Insights in an early adoption phase for preparation and post analyses of the matches during the World Cup. The solution is intended to be offered to other clubs and football federations as well.

"Today each sports team is looking for innovative ways to gain a competitive edge over its rivals," said Bierhoff. "We are representing one of the most successful teams in the world. The DFB is committed to providing the German national team with the best technology to maximize their performance."

The insights are also aimed to be beneficial for the media, enabling them to deliver a better informed commentary. "Big data is an incredible resource for coaches and players to contextualize information and draw well-informed conclusions to optimize training and tactics," said Fadi Naoum, senior vice president, Application and Innovation Head of Sports and Entertainment, SAP AG. "It's high time to make this type of information accessible to sports journalism and the fans as well."

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