Zenprise, Inc., a provider of secure mobile device management (MDM) technology, released its quarterly cloud report. The Zenprise MDM Cloud Report draws data from the Zencloud solution to identify key trends in enterprise mobile device adoption.
The report, assembled from Q1 2012 data, includes insights into which mobile applications are being blacklisted and
whitelisted, the potential drivers for each, which mobile operating systems are most prevalent in the enterprise, and which
security policies are being implemented for mobile devices. The findings demonstrate that companies are not only embracing
the bring your own device (BYOD) trend; they are beginning to implement the strategies and applications to optimize their
Among the key trends in this report:
Advanced capabilities including Mobile DLP are gaining traction. Zenprise sees this as a signal of organizations
shifting from just securing devices to securing data on devices.
Customers are leveraging more diverse and sophisticated policy types, such as certificate services, GPS, and
Customers are using the Zenprise Enterprise App Store functionality to promote and distribute apps to employees.
There were three times the number of applications blacklisted and whitelisted vs. Q4 2011. Blacklisting is still used
more frequently than whitelisting, although now more so for security vs. just productivity reasons.
"As companies evolve their mobile device strategy from simply dealing with BYOD to truly optimizing their mobile
businesses, we're seeing a number of key trends emerge worldwide," said Ahmed Datoo, Zenprise CMO. "Companies are focusing
on how to keep their devices, applications, network and data secure while providing employees the applications and access
to the mobile resources they need to be productive. This is really the beginning of MDM 2.0."
Device and Data Security are Key
Securing and managing corporate data is quickly becoming a key concern for IT administrators. This is highlighted by the
fact that 15 percent of Zencloud customers with iOS devices are now distributing content from Microsoft SharePoint and
setting enterprise mobile data leakage policies in their Zenprise administrative consoles. In addition, more than half of
enterprises using Zencloud are now enabling internal application access via Mobile App Tunnels, or app-specific, VPN-like
The Zenprise Q1 2012 Cloud Report also finds an increasing number of customers leveraging the Zenprise Enterprise App Store
(EAS) to promote and distribute applications that they approve and encourage for employee use. Salesforce.com, WebEx,
Adobe, Concur, Xora, Keynote, and SecurID are the most common applications being deployed via the Zenprise EAS today. While
the Zenprise EAS allows for greater accuracy in tracking app purchases by the company, we believe the adoption also
reflects interest in ease-of-use and productivity enablement.
Device Enrollment-iOS continues to dominate
Similar to last quarter's report (Q4 2011), in North America the iOS platform continues to lead in device enrollments in
iOS - 52%
Android - 26%
Windows Mobile - 22%
The report finds iOS's dominance even more dramatic in Europe:
iOS - 71%
Android - 23%
Windows Mobile - 5%
Symbian - 0.3%
The Q1 2012 Cloud Report adds data for Asia Pacific and Japan. In Asia Pacific/Japan, device enrollment is nearly the
Android - 92%
iOS - 7%
Windows Mobile - 1%
Zepnrise believes the Asia Pacific/Japan numbers may be influenced by several large deployments and Zenprise relationships
with Android handset manufacturers in the region.
While the general trends are in-line with publicly available analyst data, we believe our Windows Mobile numbers are
slightly higher than what analysts have reported. Many of these Windows Mobile devices are ruggedized devices for business
process workflow-type apps. This trend of organizations providing company-owned devices for line-of-business applications
is occurring even while many of the same customers are pursuing a "bring your own device" (BYOD) program in parallel.
Policy Deployments-Passcode is Still King
The most common policy deployed in Zencloud remains the passcode at 47 percent, followed by enterprise resource
configurations: VPN at 26 percent, GPS at 24 percent, certificate services for two-factor authentication and single sign-on
at 23 percent, and Wi-Fi at 17 percent.
Zenprise believes robust configuration of GPS and deployment of restrictive policies indicates momentum toward line-of-
business applications. Organizations running their business apps on mobile are more likely to deploy these types of
restrictive usage policies than those simply providing corporate access to users on their personal smartphones and tablets.
The firm also thinks the healthy use of certificate services demonstrates an interest in making life easier for mobile
employees by enabling single sign-on for easier network and app access.
Blacklisted and Whitelisted Applications: Angry Birds Still Driving IT Mad
We are seeing more than three times as many blacklisted apps in Q1 than in our last report in Q4, and more than two times
as many whitelisted apps. We believe this is another indication of the continuing maturity of customer MDM deployments. The
ratio of companies blacklisting apps to those whitelisting apps is two times, and that of app blacklistings-to-
whitelistings is 2.4 times.
While Q4's blacklist theme seemed to be focused on productivity concerns (with games like Angry Birds), in Q1 we're seeing
apps on the blacklist that point more toward security and data leakage concerns, such as Dropbox, Evernote, and Cydia.
The most commonly blacklisted apps are:
Google Play/the App Store
The most commonly whitelisted apps are:
The "undecided" list (apps that made our customers' blacklist AND whitelist) is growing. This quarter's apps that made both
the blacklist AND the whitelist include: