Zenprise Report Finds iOS Grabs Healthy Lead in the Enterprise

— May 15, 2012

Zenprise, Inc., a provider of secure mobile device management (MDM) technology, released its quarterly cloud report. The Zenprise MDM Cloud Report draws data from the Zencloud solution to identify key trends in enterprise mobile device adoption.

The report, assembled from Q1 2012 data, includes insights into which mobile applications are being blacklisted and

whitelisted, the potential drivers for each, which mobile operating systems are most prevalent in the enterprise, and which

security policies are being implemented for mobile devices. The findings demonstrate that companies are not only embracing

the bring your own device (BYOD) trend; they are beginning to implement the strategies and applications to optimize their

mobile business.


Among the key trends in this report:
Advanced capabilities including Mobile DLP are gaining traction. Zenprise sees this as a signal of organizations

shifting from just securing devices to securing data on devices.
Customers are leveraging more diverse and sophisticated policy types, such as certificate services, GPS, and

application restrictions.
Customers are using the Zenprise Enterprise App Store functionality to promote and distribute apps to employees.
There were three times the number of applications blacklisted and whitelisted vs. Q4 2011. Blacklisting is still used

more frequently than whitelisting, although now more so for security vs. just productivity reasons.

"As companies evolve their mobile device strategy from simply dealing with BYOD to truly optimizing their mobile

businesses, we're seeing a number of key trends emerge worldwide," said Ahmed Datoo, Zenprise CMO. "Companies are focusing

on how to keep their devices, applications, network and data secure while providing employees the applications and access

to the mobile resources they need to be productive. This is really the beginning of MDM 2.0."

Device and Data Security are Key

Securing and managing corporate data is quickly becoming a key concern for IT administrators. This is highlighted by the

fact that 15 percent of Zencloud customers with iOS devices are now distributing content from Microsoft SharePoint and

setting enterprise mobile data leakage policies in their Zenprise administrative consoles. In addition, more than half of

enterprises using Zencloud are now enabling internal application access via Mobile App Tunnels, or app-specific, VPN-like

encrypted tunnels.

The Zenprise Q1 2012 Cloud Report also finds an increasing number of customers leveraging the Zenprise Enterprise App Store

(EAS) to promote and distribute applications that they approve and encourage for employee use. Salesforce.com, WebEx,

Adobe, Concur, Xora, Keynote, and SecurID are the most common applications being deployed via the Zenprise EAS today. While

the Zenprise EAS allows for greater accuracy in tracking app purchases by the company, we believe the adoption also

reflects interest in ease-of-use and productivity enablement.

Device Enrollment-iOS continues to dominate

Similar to last quarter's report (Q4 2011), in North America the iOS platform continues to lead in device enrollments in

Zencloud:



iOS - 52%
Android - 26%
Windows Mobile - 22%



The report finds iOS's dominance even more dramatic in Europe:
iOS - 71%
Android - 23%
Windows Mobile - 5%
Symbian - 0.3%

The Q1 2012 Cloud Report adds data for Asia Pacific and Japan. In Asia Pacific/Japan, device enrollment is nearly the

reverse:
Android - 92%
iOS - 7%
Windows Mobile - 1%

Zepnrise believes the Asia Pacific/Japan numbers may be influenced by several large deployments and Zenprise relationships

with Android handset manufacturers in the region.

While the general trends are in-line with publicly available analyst data, we believe our Windows Mobile numbers are

slightly higher than what analysts have reported. Many of these Windows Mobile devices are ruggedized devices for business

process workflow-type apps. This trend of organizations providing company-owned devices for line-of-business applications

is occurring even while many of the same customers are pursuing a "bring your own device" (BYOD) program in parallel.

Policy Deployments-Passcode is Still King

The most common policy deployed in Zencloud remains the passcode at 47 percent, followed by enterprise resource

configurations: VPN at 26 percent, GPS at 24 percent, certificate services for two-factor authentication and single sign-on

at 23 percent, and Wi-Fi at 17 percent.

Zenprise believes robust configuration of GPS and deployment of restrictive policies indicates momentum toward line-of-

business applications. Organizations running their business apps on mobile are more likely to deploy these types of

restrictive usage policies than those simply providing corporate access to users on their personal smartphones and tablets.

The firm also thinks the healthy use of certificate services demonstrates an interest in making life easier for mobile

employees by enabling single sign-on for easier network and app access.

Blacklisted and Whitelisted Applications: Angry Birds Still Driving IT Mad

We are seeing more than three times as many blacklisted apps in Q1 than in our last report in Q4, and more than two times

as many whitelisted apps. We believe this is another indication of the continuing maturity of customer MDM deployments. The

ratio of companies blacklisting apps to those whitelisting apps is two times, and that of app blacklistings-to-

whitelistings is 2.4 times.


While Q4's blacklist theme seemed to be focused on productivity concerns (with games like Angry Birds), in Q1 we're seeing

apps on the blacklist that point more toward security and data leakage concerns, such as Dropbox, Evernote, and Cydia.



The most commonly blacklisted apps are:

Angry Birds
Facebook
Google Play/the App Store
Dropbox
YouTube
Skype
Evernote
Cydia



The most commonly whitelisted apps are:

Skype
Citrix
Adobe
NitroDesk TouchDown



The "undecided" list (apps that made our customers' blacklist AND whitelist) is growing. This quarter's apps that made both

the blacklist AND the whitelist include:

Skype
Citrix
Evernote
Keynote
Facebook
Twitter
Dropbox

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