AT&T Introduces New Wireless Data Plans

By  Jeff Goldman — June 02, 2010

AT&T has announced two new wireless data plans, offering its customers a choice of 200 MB of data for $15 per month, or 2 GB of data for $25 per month.
 
Current AT&T smartphone users will have the option of keeping their current plan or switching to one of the new ones.
 
That's the good news. The bad news is that, for all new customers, unlimited data plans will no longer be available. On the 2 GB plan, each additional gigabyte of data used will cost $10.
 
Still, according to Consumer Reports, the average BlackBerry user only accesses about 54 MB of data per month -- and so one key benefit for the vast majority of users will be increased affordability.
 
"AT&T's strategic pricing move is great news for BlackBerry smartphone customers," says RIM co-CEO Jim Balsillie. "We envision a day when all mobile phones are smartphones, and we believe AT&T's new service plans, together with RIM's leading portfolio of BlackBerry products and services, will help attract a much broader range of consumers."
 
The new plans will available beginning June 7, 2010.

POST A COMMENT

comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

12345
Current rating: 0 (0 ratings)

MOST READ STORIES

topics

Must See


FEATURED REPORT

EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.