Beta Testers Wanted: New Location Awareness Tool For Salesforce CRM Users

By PRESS RELEASE — November 19, 2008

SAN FRANCISCO--(BUSINESS WIRE)-- Apisphere Inc. (, a leading provider of location-awareness services for mobile business applications and devices, announced the availability of Apisphere for Salesforce CRM, a geo-triggered voice interface that provides real-time location intelligence to enable sales organizations to better manage their meeting, planning and forecasting functions.

The combination of Apisphere's location-awareness solution with the Salesforce CRM application allows companies to push client-specific information directly to a sales representative's mobile device or GPS-enabled laptop to optimize each and every customer meeting. Built using the platform, Apisphere for Salesforce CRM will be available shortly for test drive and deployment on the AppExchange; to sign-up as a Beta user, click here.

Leveraging its Geo-Enabled Mobility (GEM) platform, Apisphere has developed a location-intelligent voice interface to provide sales teams with the relevant information they need for each customer meeting.

As a sales person enters the vicinity of a customer meeting, client data from Salesforce CRM is instantly pushed directly to his or her mobile device via a phone call, email, SMS or MMS. Immediately following the meeting, as the salesperson's physical location changes, an automatic geo-triggered voice alert prompts the salesperson to update the client record in Salesforce CRM. The salesperson makes the update on-the-spot verbally over the phone, or by requesting the record be sent to a mobile device or GPS-enabled laptop to update at a later time.

"By adding location intelligence to Salesforce CRM, Apisphere is helping organizations become more efficient and more effective at maximizing their sales cycles," said Craig Harper, CEO, Apisphere. "With sales intelligence delivered at the right time, the right place and in the right context, companies will be confident knowing that their sales teams have all the right information to close the next deal and be able to better understand the factors influencing the growth of customer relationships."

Apisphere's technology not only gives salespeople the ability to access the pertinent information required to best support their customers where and when they need it; it also generates a valuable new type of location-based business intelligence. For example, by tracking and analyzing the amount of time top sellers spend at their customer locations, companies can identify the optimal amount of time required to close a sales deal. This location-driven insight helps organizations to optimize their sales cycles as well as establish key performance indicators and best practices to maximize their competitive edge.

About the Platform and AppExchange is the only proven Platform as a Service for building and running business applications in the cloud. The platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by's 47,700 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on's trusted global infrastructure. Customers and partners are using to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the platform can be easily distributed to the entire SaaS community through the AppExchange marketplace at

About Apisphere Inc.
Apisphere, Inc. transforms the value of mobile applications and devices with location-awareness services that dramatically enhance the productivity and efficiency of mobile workers. Apisphere's innovative approach to location-aware mobile content delivery is combined with its unique, patentable technology and a highly scalable Software-as-a-Service (SaaS) business model.


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