Now in its second year of integrating the Apple iPad into its digital marketing executive courses, Rutgers Center for Management Development
(CMD) says the tablet is a successful teaching medium. Rutgers CMD instructors incorporate Layar, Regus and WorkSnug augmented reality apps, Evernote and WebEx collaboration apps, Foursquare and Yelp location apps, and the Qrafter QR app into the curriculum.
The newest Rutgers CMD course to integrate an iPad 2 is Going Digital: The New Rules of PR
, a joint effort of Business Wire and Rutgers CMD, to be held in New York City, Sept. 19-22, 2011. The course fee includes all instructional materials on a pre-loaded iPad 2.
“We are constantly looking for ways to integrate new technologies, such as the iPad2, into our programs to deliver a unique executive education experience. Having spent the past year optimizing the iPad to replace printed binders and to enhance collaboration among participants, we are now moving into the more exciting areas of augmented reality and virtual worlds,” said Eric Greenberg, director of marketing programs, CMD, Rutgers, The State University of New Jersey.
Greenberg continued, “Our faculty and executives loved the original iPad, but the iPad 2, with its front- and rear-facing camera, allows us to be more creative in transforming the learning experience and untethering participants from the traditional classroom dynamics. And best of all, we find that the more innovative we are in integrating the iPad, the richer the experience for our marketing professionals.”
With the integration of the iPad 2 into the curriculum of the marketing programs, the new classroom participants can view the instructor’s materials, participate in polling, evaluate the curriculum, and easily communicate with the other marketing professionals. The instructors get feedback immediately as they incorporate these platforms, tools, and apps into the curriculum.