In summer 2008, finding an enterprise that was widely using the iPhone was a bit like sighting Bigfoot. Rumors abounded, but nobody could prove they had actually seen it.
What a difference a year makes.
In summer 2009, Apple began proudly displaying on its website case studies from large enterprises such as Kraft Foods, biotech firm Illumina, European newspaper publisher Axel Springer, U.S. newspaper publisher Gannett, and U.S.-based heavy equipment rental company Sunbelt Rentals.
Three points worth noting from these case studies:
Read on for a compilation of details excerpted from the case studies that appear on Apple's website, which also features video content on the featured firms.
- The iPhone is considered by these organizations to be more than a smartphone; it's seen as computer in employees' hands.
- These enterprises, as you might expect, emphasize the ease with which they've been able to integrate iPhone into their existing IT infrastructure.
- The featured enterprises view the iPhone as a bridge between their business-to-business and their business-to-consumer operations and planning to use it for customer-facing applications.
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