IBM Launches MobileFirst

— February 21, 2013

IBM has unveiled IBM MobileFirst, a mobile portfolio that combines security, analytics and app development software with cloud-based services and mobile expertise. The solution is designed to help businesses streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app.

The company has also expanded its relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.

“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps,” said Robert LeBlanc, senior vice president, middleware software, IBM. “But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries.” 

IBM MobileFirst provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes.

Key aspects include:

Platform
– New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.

Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with the latest release of AppScan.  

Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.

Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.

To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.

In addition, strategy and design services help clients map out a mobile strategy for employees and customers. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.

IBM also offers development and integration services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications.

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