“Not long ago, as video content moved online, technology companies were focused simply on how to store and distribute it. No one was paying attention to the quality of the content or what video could become in an interactive medium,” said Erika Trautman, co-founder and CEO, FlixMaster, a provider of interactive online video.
The company has launched an interactive video solution for the iPhone and Android that does not require an app for viewing.
Expanding on successful previous work with clients such as USA Network and HBO’s Cinemax network, FlixMaster’s new collaborations with global beauty brand Maybelline New York and technology company Philips allow consumers to shop, click, and interact with FlixMaster’s cloud-based video technology on their iPhones.
For Maybelline, the company has partnered with ICED Media on their newly launched #TheGlamourEye video campaign. “Educating consumers on how every woman can pull off the big eyes beauty trend is essential,” said Charlotte Adjchavanich, VP Digital & Communications, Maybelline New York. “By utilizing the actionable and engaging capabilities that FlixMaster provides, our viewers enjoy a unique and customized experience that reinforces our brand’s dedication to innovation, education, and fashion.”
FlixMaster is also powering the first mobile interactive component for global technology brand Philips and interactive agency Ogilvy & Mather Advertising (Duesseldorf)’s upcoming Click & Style campaign.
Willem Schungel, digital campaign manager of Philips Global said, “Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. FlixMaster has made it possible for us to share product features with our customers in a completely new way.”
As part of their continuing efforts to change the way brands connect with customers through video, FlixMaster, a Boulder, CO based company, is also preparing to rebrand, with the new name and details slated to be announced in the coming weeks.