LexisNexis and Microsoft Team Up for 'Smart Meeting' App

By Gerard Longo, Assistant Editor — July 10, 2012

LexisNexis Legal & Professional, a New York-based provider of content and technology solutions, has teamed up with Microsoft to launch Smart Meeting, a meeting preparation tool that is designed to provide up-to-the-minute news and company updates for commercial use prior to client and company meetings.

LexisNexis announced the launch of Smart Meeting in an official press release on Tuesday. The application, which is geared primarily toward sales and business professionals, integrates Microsoft Outlook Calendar to research and deliver breaking news and company background information—including company news, executive moves, M&A activity, corporate financial results and product and competitive developments—that can be accessed via email across multiple platforms, including iPhone, iPad, BlackBerry, Android, MacBook and PCs, among others.

Smart Meeting works by allowing users to request and schedule reports whenever a meeting is added to their Microsoft Outlook calendar. Smart Meeting then gathers relevant company information by recommending companies from the LexisNexis company database that match the domain names of the email addresses of all meeting attendees.

Tom Ogburn, LexisNexis Vice President and Managing Director for Business Insight Solutions, believes that Smart Meeting will help sales and business professionals prepare more effectively for client meetings.

“LexisNexis Smart Meeting increases the effectiveness of sales and business professionals by deepening their customer, prospect and partner relationships through staying on top of key trigger events and breaking news before their meeting,” Ogburn said. “By pushing this timely and pertinent information to a sales or business professional’s email just before their meeting, LexisNexis Smart Meeting is doing vital prep work for them. This ultimately increases their chances of capitalizing on new opportunities and achieving better outcomes for their business.”


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