Mobile Industry on the Move October 12

— October 12, 2013

According to Berkery Noyes, an independent mid-market investment bank, Yahoo! is the most active industry acquirer with 20 transactions year-to-date, seven of which were in the past three months. What else is going on in the world of mobility? Here are recent moves by the major players.

Liquid M launched a new mobile ad tech platform on Oct. 10. The white-labeled solution is built for everyone in the ecosystem –agencies, DSPs, publishers, ad networks and trading desks. Its business model-agnostic core allows new ways to monetize and ability to iterate existing business models.

Mobile Enterprise spoke with Christof Wittig, CEO, regarding the endeavor. Being an old software hack, this software entrepreneur was surprised how unsophisticated mobile advertising industry was when it came to enterprise level support. Knowledge spread across data spreadsheets? And to target a specific audience on mobile, a company might buy media from multiple platforms yet wind up under-delivering he said. In addition, when it goes beyond messaging, it’s also hard to monetize.

In contrast, Liquid M offers a unified interface, and with the support of third parties, the platform helps optimizes that media buy by leveraging Big Data. With modular cloud-based software, users run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs.

According to eMarketer, mobile advertising is a $16.7B market, representing a mere 14% of the total $117.6M digital ad spend. Wittig believes that once the basic premesis are in place¸ mobile advertising will overtake online by 2017. “We are here to release the brakes on what is holding back this industry,” said Wittig

LiquidM is receiving $5M series funding from Blumberg Capital, Earlybird, and Asset Management to fuel the growth and marketing of the product.

Antenna Software
Pegasystems has acquired Antenna Software. With the acquisition, the company adds a leader in the Gartner 2013 Magic Quadrant for Mobile Applications Development Platforms to its existing Magic Quadrant leadership in BPM2 and CRM3 to deliver better business software to any channel. 

Key benefits of this combination include faster time-to-market and increased flexibility in end-to-end mobile application development and a powerful model-driven design to complement native mobile development and responsive UIs to “design-once and deploy everywhere.”

“Traditional mobile technology can lead to separate channel-specific applications which hamper customer service and efficient operations,” said Alan Trefler, Founder & CEO, Pegasystems. “Pega’s distinctive customer-centric approach to mobility enables business users and IT to create optimal customer experiences across channels and devices. We believe that mobile devices should seamlessly operate with processes and cases to drive work to done.  Pega and Antenna coming together offers our collective clients state-of-the-art mobile development, responsive UIs, device management and cloud-based Backend-as-a-Service.” 

bigtincan, a content and productivity platform for mobile devices, has a new version of its flagship product, bigtincan hub for Android Version 3.0, featuring more than 100 new enhancements.

Alongside bigtincan's content intelligence technology ContentIQ, new features include advanced document handling, content rendering (including local HTML5 content), advanced PowerPoint presentation support, and integration with third party systems such as Microsoft Sharepoint and Salesforce.

With the platform's emphasis on security, users can also enjoy forced content encryption, content containerization (isolating business content from anything else on the device) and the ability to control settings to keep content inside the hub at all times.

"Importantly, this version is the most flexible mobile content management platform for Android in the industry; we developed the solution to work on the widest variety of Android devices possible,” said David Keane, Founder & CEO, bigtincan.

NTT Group
The world’s third largest technology company and a global provider of IT and communications solutions and services is now open for innovation in Silicon Valley. The $130-billion tech giant has just launched NTT Innovation Institute, Inc., an applied innovation and development center that figures to play a strategic role in the company’s rapid expansion in U.S. and global markets. 

A team of industry-savvy technologists and entrepreneurs who have held top executive and IT positions with both U.S. and international corporations and emerging start-ups runs the institute. The group’s goal is to accelerate global technology transfer, research new opportunities for partnerships and acquisitions, and rapidly develop disruptive new products and services at the convergence of cloud computing, mobility, social networking and Big Data.

Aruba Networks
Aruba Networks, Inc. has formed a new distribution relationship with Ingram Micro Inc., a wholesale technology distributor and provider of IT supply-chain, mobile device lifecycle services and logistics solutions. Under the terms of the agreement, Ingram Micro’s Advanced Technology Division will market, sell and support Aruba’s entire portfolio of wired and wireless access solutions, which includes Aruba’s new Cloud Wi-Fi solution, to channel partners in the U.S.

By teaming with Ingram Micro and leveraging its dedicated Networking and Security Business Unit, Aruba is better positioned to enable and support channel partners looking to capitalize on the significant, high-growth opportunities in the WLAN market, particularly around cloud-managed Wi-Fi.

Furthermore, the relationship is set to bring greater brand and market awareness to Aruba’s popular Instant controller-less access points and the recently-announced Aruba Central cloud management service.

“Ingram Micro brings Aruba an expanded footprint of resellers and new opportunities that will help us reach the kinds of customers that are ideal for our entire portfolio of products, and target key growth areas like cloud-managed Wi-Fi,” said Jim Harold, Vice President, Channel, Aruba Networks. “This new relationship with Ingram Micro is strategic to our growth as a company, because it gives us access to a channel that is primed for the solutions we offer and excited to add the value Aruba brings to their networking practices.”

Good Technology
Good Technology has launched its Good Dynamics Shared Services Framework, an open mobile API set which enables the development of streamlined, intuitive apps that span entire business workflows. The first fifteen partners who have built on the platform include Accellion, Acronis, HP Autonomy, Breezy, Byte Squared, Branchfire, Colligo, DocuSign, EMC, Good.iWare,, ISEC7, MSI Communications, Shafer Systems and Thursby.

“Mobile devices are not just another type of endpoint. Mobility is changing our expectations and our behavior. The Good Dynamics Shared Services Framework redefines the mobile experience empowering users with faster, more intuitive workflows than those on a PC,” said Christy Wyatt, CEO, Good Technology. “By allowing developers to leverage an open framework to share their app’s services, everyone benefits. Developers will set the stage for the next decade and deliver innovation of which the market is ready to take advantage.”

Good also rolled out a new collection of Professional Services to ensure customer success as enterprises deploy and manage their mobile transformations. The new services cover the full enterprise mobility lifecycle, including education for IT and developers, mobility management consulting, deployment, health checks as well as Platform Transition Services designed to support customers migrating from BlackBerry.

Fixmo is now offering support for securing and managing Samsung KNOX devices with its Fixmo Enterprise Mobility Platform. In addition to managing policy controls and the Samsung KNOX secure container, Fixmo EMP will provide exclusive Device Integrity Monitoring and Application Quarantine capabilities that meet the Security Technical Implementation Guide requirements for deploying Samsung KNOX devices within the U.S. Department of Defense.

“We are extremely proud to offer the most comprehensive and high assurance solution for securing Samsung KNOX devices within Government and regulated markets,” said Rick Segal, CEO, Fixmo. “By ensuring Federal agencies and regulated Enterprises can meet stringent security and compliance requirements, we’re helping them expand their mobility deployments in a rapid manner while ensuring they can mitigate the risks of data leakage, cyber attacks, and damaging compliance breaches.”


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