mRx Lets Doctors Prescribe mHealth Apps to Patients

By Jessica Binns, Contributing Editor — May 10, 2012

Happtique, Inc. is launching a trial run of mRx, the first program that lets physicians prescribe mHealth apps to patients. Grounded in the belief that increased physician-to-patient services will improve compliance and health outcomes, Happtique's patent-pending technology will enable doctors across all specialties to prescribe apps to patients.

For the program trial, Happtique, a mobile health application store and app management solution for providers, physicians, and patients, is recruiting physician prescribers specializing in the treatment of heart disease, diabetes, and musculoskeletal conditions, as well as physical therapists and trainers to test the technology with health and fitness apps.

Participating prescribers will receive training and access to a subset of specialty-specific apps, enabling them to integrate appropriate apps into their patients' treatment programs. Following the training, Happtique will track both prescribing processes and patient mRx downloads through early summer.

To build the trial prescribing catalog, Happtique will select 5-10 apps, both connected and non-connected, in each of the designated categories on both Android and iOS platforms. Once the trial apps have been selected, participating physicians and trainers will begin prescribing the apps, depending on individual patient needs.

"Mobile app prescribing will add an entirely new dimension to my ability to care for patients," said Steven Magid, MD, of New York-based Hospital for Special Surgery. "In this increasingly connected and mobile world, the use of Happtique's mRx will improve doctor-patient communication, patient engagement, compliance, and ultimately patients' health."

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