New App Mobilizes CRM in Consumer Goods

— June 15, 2011

StayinFront, Inc., a global provider of customer relationship management systems and mobile sales force effectiveness tools, unveiled StayinFront TouchCG, a revolutionary on-demand field force system with consumer goods-specific functionality available on Android, iPhone, and iPad mobile device platforms. The system is being introduced at the Consumer Goods Technology Sales and Marketing Summit in New York City.


StayinFront TouchCG is the company's second product to be built on its ground-breaking mobile platform, StayinFront Touch, which was released earlier this year. The platform provides remote access to StayinFront on-demand CRM solutions across iPhone and iPad mobile digital devices, as well as Android-based phones and tablets, from a single application.
 
"StayinFront has long history of providing the consumer goods industry with innovative tools to increase productivity and efficiency in the field, and StayinFront TouchCG is no exception. Consumer goods companies have had very few options when seeking an on-demand field force system from a company with strong credentials in the industry. They need to look no further.
 
"StayinFront TouchCG is a consumer goods-specific on-demand field force platform that provides access to data and critical functionally on the world's most popular devices. It lowers the cost of entry to the on-demand, mobile arena. The system is quick and easy-to-use, and teams can be up and running in a matter of weeks," says Ken Arbadji, vice president of North American Sales at StayinFront. "That puts StayinFront TouchCG at the forefront of solutions designed to meet the specific needs of consumer goods companies and their reps in the field."

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