Nokia Apologizes - Lumia 920 Update

— September 09, 2012

As part of its recent product announcement, Nokia posted a video with some still shots supposedly taken with the Lumia 920. It wasn't long until bloggers and hackers realized that the lighting on the video was just a little too good.

For example, sefsar wrote: "Being a Finnish company, Nokia shot these scenes in Helsinki of course. I’ve lived in Helsinki, and where these photos were taken, there’s no lighting like this. Pretty much all street-lighting in Helsinki originates high from the center of roads. It’s ambiently diffused, not spot, as this video would have you believe. When you live through 20 hours of daily darkness in the winter, you start to notice these sorts of things."

Verge blogger,  T.C. Sottek pointed out "a curious reflection in the window of the trailer in the background." See the video here. He aptly concluded: "Despite the slip-up, it's completely possible that Nokia's PureView system does exactly, or at least some, of what the company claims it does — after all, optical stabilization is a proven technology that produces great results on all sorts of traditional cameras. But with Nokia's dilution of what PureView means, and its deceptive advertising, you should really see it before you believe it."

The thing is, you can't see it for yourself, at least not yet. Despite details on specific features and functionality, Nokia has not confirmed when the Lumia devices would available.

Nokia: Sorry About That
After realizing the error, the company issued a statement of sorts through a blog on its Nokia Conversations page, saying that "an apology is due."

"We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent."


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