NPD: Netbook Sales are Strongest In Tech-Centric Coastal Markets

By PRESS RELEASE — June 01, 2009

PORT WASHINGTON, NEW YORK -- Netbook sales are helping to boost overall notebooks sales, and the traditional hi-tech cities on the coastlines of the U.S. are leading the charge.

According to leading market research company The NPD Group's store level data major East and West coast markets have among the highest netbook unit share of total notebook sales from October 2008 - April 2009, and are all above the national average.

Overall Windows notebook sales have risen 15.7 percent for the seven months ending April 2009, according to NPD's retail tracking

Over-Performing Markets
Unit Share of Total Notebooks
October 2008 -- April 2009
Netbook Unit Share of Total Notebooks
New York                                  
San Francisco/San Jose
San Diego
Washington, D.C.
Los Angeles
National Average
Source: the NPD Group/Market Tracking Service
"It is apparent, by where the most robust early adoption has taken place that the netbook concept is resonating best in the traditional trendsetting coastal technology markets," said Stephen Baker, vice president of industry analysis at NPD. "As the product moves into mainstream awareness, now that it has achieved mainstream availability, maintaining these markets as leading adopters will be crucial to keep the netbook from morphing away from its original concept. The early adopting markets embraced that the features and capabilities of a netbook were designed to be a portable companion PC, not a lower-priced notebook; as less technologically savvy areas come on board keeping their focus on technology and away from price will be critical."

Netbooks are defined as notebooks with 10.2 inch or smaller screens; the results are based on NPD's participating store level retailer panel (approximately 60 retailers, 17,000 stores across the US).

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.


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