Platform Aids App Developers of All Skill Levels

— September 17, 2012

Application Craft launched its cloud-based app platform which is designed to give both beginners and professionals a mobile app development solution where they can build and deploy web, native and hybrid mobile, tablet and desktop apps faster and more cost effectively.
“App development has become hugely complex and unapproachable for many developers, so we set out to create a platform for developers of all skill levels who simply want to get their business or consumer app created professionally and out to market quickly,” says Freddy May, founder and CEO of Application Craft.
Case Studies
Coca-Cola Enterprises needed an app ready in less than month for a last-minute data collection project for the 2012 Olympic Games in London. With little time to prepare, the company turned to Application Craft.

“Using this solution, we were able to turn our project around in a way that was not possible using any other approach we could find that did not require deep technical and mobile expertise. Being able to go from concept to a fully deployed data collection solution so quickly was impressive,” says Janice Cole, senior manager of Field Sales at Coca-Cola Enterprises.
The platform also has use for independent software developers and for teaching app development in the rapidly growing mobile industry.
“I teach students how to build apps,” says Michael Jay Kintner, instructor and founder of and "It is my experience that most mobile app platforms are either too complicated for students or too simple for the creation of complex apps.”
Product Features

The platform’s drag-and-drop interface and one-click PhoneGap native app creation tool, simplifies the design, build and deploy process for cross-platform apps. The free platform also uses HTML widgets that enable users to add features such as geo-targeting, analytics, social media sharing, data import and export, workflow processes and more.
For more experienced developers, the AC Pro platform includes enterprise data integration, authentication, app migration, workflow, advanced widgets, database integration tools, support for Google Analytics and more.
Additional features include:

  • Multi-Language App Creation: App screens and code strings can be translated into numerous languages without the need for coding
  • Zing Charts: Features 20 chart types and a chart wizard
  • Circular Menus: Widget that spirals out menu options when the screen is touched or moused-over
  • Signature Widget: Document signing tool that manages both hand-drawn and typed signatures and stores them as a JSON object.


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