Qualcomm, GreenRoad Team Up For MRM/Driving Safety Solution

By PRESS RELEASE — March 30, 2010

Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, and GreenRoad, a leader in driver safety and efficiency, announced they have signed an agreement to offer the first integrated solution that addresses mobile resource management (MRM), safety and driving behavior.

The solution, intended for local service fleets, is a combination of Qualcomm's Service Fleet Manager and the GreenRoad 360 service, enabling fleets to better manage their assets, gain greater fuel efficiency and improve safety.

The combined offering allows fleets to install a single in-vehicle hardware platform, use one data plan, and access best-of-breed fleet management and driving behavior improvement applications. The integrated service offers fleets a unique opportunity to realize the benefits that come from a combined mobile resource management and technology-based driving behavior service, which requires less administration and can reduce cost by as much as 20 percent. The combined service is available initially for commercial vehicle fleets in North America and the United Kingdom.

"Qualcomm and GreenRoad are recognized leaders in their respective fields," notes Clem Driscoll of C.J. Driscoll and Associates, a leading analyst in mobile resource management for fleets. "Their partnership will, for the first time, enable fleet operators to obtain a combined MRM and Driving Behavior Management solution from a single source. There is clear synergy in the integration of these solutions, which should result in significant improvements in fleet productivity as well as reductions in operating costs and losses due to accidents."

"Mobile resource management and driver safety are vital issues to every local service fleet," said Norman Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. "GreenRoad's unique driving behavior service offers a different dimension to our mobile resource management offering, enabling our customers to obtain more value from each of the two services. We are proud to work with GreenRoad and offer the first combined mobile resource management and driving behavior service."

Qualcomm's Service Fleet Manager mobile resource management system uses GPS technology to give fleets visibility into their assets and provide an immediate snapshot of critical vehicle information through a Web-based interface. It can help reduce overtime costs, boost revenue, cut fuel costs and improve customer satisfaction with enhanced scheduling and routing.

GreenRoad 360 provides the industry's first driving behavior improvement service with real-time, in-vehicle feedback and comprehensive visibility into those maneuvers that most affect safe driving, fuel efficiency and emissions. GreenRoad 360 combines live, individually tailored driver coaching with Web-based applications that continuously rate driving skills. The in-vehicle feedback is delivered through a non-distracting LED display that enables drivers to identify and self-correct risky and inefficient driving maneuvers in the moment. Fleet management and risk and safety professionals gain insight into driving behavior and have the tools they need to help drivers achieve measurable safety and fuel-efficiency goals while reducing operating costs.

"We are proud to work with Qualcomm Enterprise Services, which has a long history as an innovator and industry leader in MRM," said Dan Steere, CEO of GreenRoad. "Qualcomm's Service Fleet Manager is the perfect complement to the GreenRoad service."


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