According to research firm iSuppli
, RIM has displaced Motorola at the fifth position in the global cell phone market for the first quarter of 2010. In the fourth quarter of 2009, RIM was in eighth place.
"Smartphones represent the hottest segment of the cell phone market, with unit shipment growth of 35.5 percent expected in 2010, compared to 11.3 percent for the overall mobile handset business," says iSuppli senior analyst Tina Teng.
"Because of this, companies that are exclusively focused on this area, like RIM and Apple, have managed to move up to near the top-tier of the global cell phone business," Teng notes. "This shows that the smartphone is reshaping the competitive landscape of the wireless business."
"RIM is now within a hair's breadth of displacing Sony Ericsson for the No. 3 rank in the global cell phone market," Teng says.