Salesforce.com's CRM Apps and Force.com Platform Available For iPhone

By PRESS RELEASE — July 10, 2008

SAN FRANCISCO, CA -- July 10, 2008 -- Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), announced its industry-leading Salesforce CRM applications and Force.com platform are available as Salesforce Mobile applications for iPhone on Apple's App Store. Businesses of all sizes now have access to a new universe of mobile applications to run their enterprises. Salesforce.com's award winning CRM applications and any custom or third party application built natively on the Force.com Platform-as-a-Service can now be accessed using the Salesforce Mobile application on the iPhone.

"Salesforce.com is committed to dramatically expanding the potential for mobile applications in the enterprise," said Chuck Dietrich, vice president, Salesforce Mobile, salesforce.com. "The amazing iPhone interface, Salesforce CRM and the Force.com platform are a great combination that gives enterprises a new suite of mobile business applications delivered when and where their users need them."

Salesforce CRM and Force.com on the iPhone - Delivering Mobile Applications for the Enterprise

Just as cell phones revolutionized the way we communicate, mobile access to business applications will change the way companies work, liberating users from their desks. With its powerful features and intuitive user interface, the iPhone will accelerate the mobile business application revolution.

The Apple iPhone SDK has enabled salesforce.com to build a Salesforce Mobile client application for the iPhone. Salesforce Mobile for iPhone integrates with the iPhone's native functions such as email, phone and maps, to make mobile workers incredibly productive. Sales reps can now use their iPhones to:
  • Quickly navigate through key customer records such as accounts, contacts and opportunities
  • Initiate phone calls and emails from within Salesforce CRM
  • Query the Salesforce CRM application for desired customer information and have it sent to their iPhone
In addition, the intuitive user interface and powerful SDK has enabled salesforce.com to build a mobile application that will enable new native Force.com applications as well as the 72,000 existing custom-built Force.com applications to be quickly and easily deployed to the iPhone.

These Force.com applications range from expense management and recruiting applications in the human resources department to pharmaceutical applications that manage drug sample and doctor interactions, to insurance claims processing applications used in the field and much more. Developers building applications natively on Force.com can now deliver them on iPhone without writing any extra code. Similarly, businesses will be able to quickly mobilize and access their custom Force.com applications on the iPhone. 

Pricing and Availability

Existing Salesforce Unlimited Edition customers can now download Salesforce Mobile for free from Apple's App Store on iPhone and iPod touch.

Salesforce Enterprise Edition and Salesforce Professional Edition customers should contact their salesforce.com account representative or click here for details on how they can get access to Salesforce Mobile for the iPhone.

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