Last Thursday, company leaders from SAP
held a joint press conference and webcast to share their strategies and future direction of the newly combined companies. Since SAP acquired Sybase earlier this year, the two companies have moved quickly to create product roadmaps and innovations to transform the way businesses work. One key area in which they are focusing is enterprise mobility.
Co-CEO of SAP, Bill McDermott, describes the trend towards a mobile as "the future of an unwired enterprise where mobile is the new desktop." Regarding the SAP/Sybase partnership, he explains, "Less than three months after this bold acquisition was announced, we are highlighting the first joint products that will transform the way people and businesses work. The product roadmap and go-forward strategy we are sharing today positions SAP to be the only company enabled to deliver a full suite of enterprise software and next-generation business intelligence on any device at any time."
McDermott and SAP co-CEO Jim Hagemann Snabe then outlined their strategies to bring about their vision. Within the next nine months, SAP and Sybase will bring together technologies to deliver a mobile platform for business that is based on open standards, runs on all major mobile operating systems, and manages and supports all major device types. With this platform, customers and partners can build new mobile experiences on top of existing applications, such as SAP Business Suite
software. In addition, SAP will showcase mobile experiences for all products, including both SAP Business Suite and SAP Business ByDesign
, similar to what is available for mobile sales for customer relationship management (CRM) today.
"At Sybase, we have been successfully executing our 'Unwired Enterprise' strategy over the last eight years," says John Chen, CEO of Sybase. "Working alongside SAP, we will take mobility to the next level by extending analytics and bringing our technologies to new vertical markets. With SAP's investment in Sybase's technologies, we'll be able to extend our existing solutions to an even broader audience and more rapidly innovate as the market's needs continue to evolve."
Although SAP acquired Sybase, Sybase will continue to function as an independent company under Chen, whom McDermott called a "technology luminary." "This is not your typical Silicon Valley M&A move," McDermott states regarding the acquisition. "This is about growth and value for our customers."
To that end, the extension of existing applications and the delivery of new applications will broaden the reach of SAP solutions across mobile platforms and devices and accelerate the pace of mobile innovation for enterprises. SAP and Sybase already have co-innovated and delivered Sybase Mobile Sales for the SAP Customer Relationship Management (SAP CRM) application and Sybase Mobile Workflow for SAP Business Suite.
The companies will integrate the SAP NetWeaver Mobile component and SAP BusinessObjects Mobile software with Sybase Unwired Platform to deliver a single mobile development and deployment platform with integrated analytics. New open standards-based technology from SAP that enables easy access to SAP Business Suite will accelerate the mobilization of SAP applications. SAP will also deliver industry-specific mobile applications built on this next-generation mobile platform.
Other key areas the two companies are pursuing are business analytics and enterprise information management.