SimpleMail Is Push Email Solution for Low-End Phones

By press release — October 29, 2008

Reston, VA and Royal Tunbridge Wells, UK -- Synchronica plc (AIM: SYNC), the international provider of mobile email and synchronisation solutions, announced Synchronica SimpleMail, a new consumer push email (CPE) solution that brings mobile email to almost 100 percent of handsets in use today.

Based on technology from the recent acquisition of former competitor AxisMobile, and available immediately, Synchronica SimpleMail extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets. 

Synchronica has already signed license agreements for the new technology with two mobile operators in emerging markets and has received an expansion order from a mobile operator in Russia / CIS for additional licenses.

Synchronica SimpleMail includes 'Email to SMS' and 'Email to MMS' gateways and a client--less solution for WAP/xHTML browser access. It also features the patented Optimizer transcoding gateway, which reduces the size of pictures and allows a large variety of attachments, such as Word, Excel and PowerPoint documents, to be displayed on feature phones that would otherwise be unable to support this functionality.

Users can register for the service from their mobile handset, rather than having to register via a PC -- a key benefit in emerging markets, where broadband connectivity is rare.

Carsten Brinkschulte, CEO of Synchronica, comments: "There are more than 3.5 billion mobile users and more than 2 billion mailboxes in use worldwide. Our mission is to bring mobile email to the mass market, on the widest range of devices. Synchronica SimpleMail, which is based on technology from our recent acquisition of AxisMobile, extends our reach from Smartphones and feature phones right down to even the most basic of handsets. This is a key proposition for emerging markets and has already brought us two new mobile operator customers, one in Africa and one in India."

Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets, where PC and fixed-line penetration is low.

Key features of Synchronica SimpleMail include:

  • 'Email to SMS' and 'Email to MMS' gateways
  • Client--less solution for WAP/xHTML browser access
  • Email transcoding and compression engine reduces network traffic and enables standard mobile phones to display a variety of attachments
  • Support for .doc, .zip, .pdf, .mpeg, MP3 and HTML attachments
  • Supports Google Mail, Yahoo, MSN Hotmail+ and any POP3, IMAP4 mailboxes
  • Real--time device auto--detection
  • Multi--lingual support (English, Cyrillic, Chinese, Arabic, Kanji)
  • Support for multiple email accounts on one device
About Synchronica
Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway, and the device backup solution Mobile Backup. Based on industry-standards, Synchronica's products can reach the built-in email and synchronization clients of more than 1.5 billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Synchronica recently acquired AxisMobile and is set to become the leading player in mass market mobile email and synchronization middleware. Synchronica Mobile Gateway, combined with Synchronica SimpleMail, offers the most comprehensive multi-protocol mobile email solution in the market today with support for Push IMAP (LEMONADE), SyncML (OMA DS), Email-to-SMS and Email-to-MMS as well as WAP and xHTML Gateways. Document Transcoding adds the ability to display a large variety of attachments, such as Word, Excel, and Powerpoint on standard feature phones.

Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN).


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