Smartphone Shipments Jump: Find out Which Vendor Improved its Commanding Lead

— July 27, 2010

Global smartphone shipments rose 43 percent in the second quarter of 2010 versus the same period last year according to a report released July 22 from research firm Strategy Analytics.
Total smartphone shipments for the second quarter improved to 60 million.

According to Strategy Analytics, second quarter sales were driven by healthy operator subsidies, intense competition between vendors, and a rising number of less expensive models that are built around operating systems such as Google's Android and Nokia's Symbian.

Nokia's market share grew to 40.3 percent, up from 38.8 percent the previous quarter. Strategy Analytics attributed its rising market share to its competitive pricing and heavy promotion. Research in Motion remained in second place with market share falling slightly to 18.8 percent, from 19.1 percent previously, and Apple's market share slipped to 14.1 percent from 15.9 percent.

Said Neil Mawston, who authored the research: "The Apple 'antenna-gate' saga highlights two key issues facing the global smartphone industry. First, the risk of device failure for all vendors will continue to rise as smartphones become more complex to design. And second, smartphone vendors and operators can differentiate their brands by offering good after-sales service when things go wrong."


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