Survey: Mobile Banking Heads Downstream

By by Evan Koblentz — April 14, 2010

April 14, 2010
 
Mobile banking isn't just for large institutions anymore, a company representing community banks says.
 
Mobile applications for banks and customers of all sizes has long been hyped as a technology on the cusp of major growth. The newest survey from Pacific Coast Bankers included responses from 687 community banks -- those smaller than $15 billion in assets -- and found that 27 percent already offer some form of mobile banking, from simple SMS alerts to full smartphone applications.
 
Community banks can react to technology trends more nimbly than their larger competitors, which effectively cancels out their smaller resources.  Still, they must act quickly to avoid being left behind, PCB CEO Chris Nichols said. Also, technology vendors must start combining mobile banking software with CRM and person-to-person payment features, he said.
 
Of the respondents, 54 percent intend to design a smartphone application, 35 percent plan to upgrade existing products, 9 percent plan to switch to different vendors, and 4 percent are discontinuing the service.
 
Top mobile techology vendors for community banks are Fiserv, at 36 percent; Jack Henry & Associates (24), FIS/Metavanta (16), and ClairMail (10).
 
Community banks typically don't do much customization beyond ordinary branding, Nichols said, although his next survey occuring this summer will dive deeper into the technologies and development methods. PCB's conference next month will include a how-to session, he added.

POST A COMMENT

comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

12345
Current rating: 0 (0 ratings)

MOST READ STORIES

topics

Must See


FEATURED REPORT

Mobile Productivity in the Enterprise: Moving from Support to Enablement with App Strategy

Enterprises now need to move from just supporting mobile workers to enabling them. The next gen of enterprise mobility management (EMM) tools, mobile app development strategies, collaboration tools and mobile apps will help organizations achieve productivity.