With Enterprise AppZone, IT Controls Mobile Apps

By Jessica Binns, Contributing Editor — May 21, 2012

Partnerpedia's Enterprise AppZone solution is available for corporate IT. A provider of enterprise application store and marketplace technologies, Partnerpedia says the cloud-based service offers a curated app marketplace populated with top business apps, as well as a private enterprise app store for corporate IT to distribute and manage apps on BYOD and company-owned devices.

The Enterprise AppZone marketplace consists of top selling business apps for Android that are available for direct purchase and download. According to Strategy Analytics, Android represented over 50% of the US smartphone market in 2011. By purchasing apps via Enterprise AppZone instead of conventional consumer app stores, corporate IT retains ownership and control over the app licenses for distribution and reallocation to end users. In addition, the apps are vetted for viruses and the marketplace supports corporate procurement models such as volume and P.O.-based purchasing.

When it comes to iOS apps, all commercially available iOS apps must be purchased via iTunes/App Store due to Apple's licensing restrictions. However, companies purchasing apps using Apple Volume Purchase Program (VPP) can manage and distribute VPP redemption codes (licenses) using Enterprise AppZone.

"Sending mobile workers in need of business apps to browse consumer app stores full of games and unvetted apps is bad for business," said Mark Levitt, director of enterprise software and communications at Strategy Analytics. "To help ensure that mobile devices are used productively for work purposes, businesses will need app stores designed for business and featuring top business apps that are organized, managed and distributed securely through business-appropriate purchasing and licensing processes."

For mobile app management (MAM), Enterprise AppZone allows corporate IT to create a private enterprise app store (EAS) that gives IT control over app policies and procedures while providing users a secure, self-service model for accessing corporate apps directly on the device.

Corporate IT is able to centrally control the publishing, distribution and management of iOS or Android apps across multiple device types. Apps published into the private company store are automatically scanned for viruses. User access to specific apps is controlled via individual and group permissions with support for LDAP and AD. Other policy controls include mandatory install, versioning and remote deactivation.

End-users can then securely access the private company app store on their device, through an easy-to-use model that's similar to consumer style app stores. Unlike traditional mobile device management (MDM) solutions, Enterprise AppZone is well suited for BYOD through user self-service and employs application policies that avoid privacy and liability concerns.

"With BYOD, there is an expectation from end-users that include flexibility, ease-of-use and privacy. However, at the same time, IT must maintain a certain level of security and control," said Sam Liu, VP of marketing at Partnerpedia. "Enterprise AppZone represents that balance between giving what users expect while allowing the company to maintain control over licenses, policies and procedures."

Enterprise AppZone Advantages:

  • Corporate procurement, license management and auditing
  • App curation, vetting, version and policy control
  • Mobile app management and provisioning across iOS and Android
  • Consolidated publishing of third-party and in-house apps
Enterprise AppZone was designed with feedback from participants in its early access program, which include organizations from industries such as energy, technology, academia and consumer media. The program spanned two months and encompassed real-world scenarios such as the distribution of apps to field operators, private distribution of apps to customers, and enforcement of app policies based on roles and permissions.

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