With New Add-ons, Motorola Expands Functionality of Retail-friendly ET1 Tablet

By Jessica Binns, Contributing Editor — June 21, 2012

Motorola Solutions, Inc. has launched a suite of accessories for its ET1 enterprise-grade tablet. The ET1 offers a user-friendly, consumer-quality experience and helps retailers to improve the customer shopping experience by giving store associates the tools they need to address questions and complete transactions directly on the store floor.

Motorola introduced its ET1 accessories along with its vision of the future retail shopping experience at a special event in New York's SoHo neighborhood. It also announced the results of the 2012 Future of Retail study, which found that 39 percent of shoppers were dissatisfied with the current level of help or information that store associates could provide.

"Based on feedback from our customers, Motorola Solutions designed the ET1 Tablet's new business-class accessories to improve the productivity of retail store associates and enable them to provide a better customer experience while also extending the applications of the tablet," says Girish Rishi, corporate vice president and general manager of mobile computing, Motorola Solutions.

ET1 Accessories

The ET1 scan module enables improved sales support. The imager captures multiple barcode symbologies, including the ability to read barcodes from consumers’ mobile devices.

With the ET1 scanner/magnetic stripe reader (MSR) expansion module, users can now accept credit, gift and loyalty cards to the functionality, transforming the tablet into a mobile point of sale (MPOS) terminal. What’s more, store associates can now offer richer information and provide assisted selling, while the encryption technology ensures secure PCI-compliant transactions anywhere on the floor.

Users can dock their ET1 in the new hip holster when not using the device. And to add another layer of hardware protection, Motorola is offering an ET1 protective rubber bezel to prevent against daily wear and tear.

With multi-slot chargers, multi-slot cradles and extra hot-swappable batteries on hand, retailers can easily ensure that associates are equipped with fully-powered devices at the beginning of every shift.

In addition, Motorola's recently introduced RhoMobile Suite lets developers build secure, enterprise-grade business apps with a user-friendly, consumer-style look and feel across operating systems, devices and screen sizes, including the ET1.


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