Posted Date: 11/15/2011
DoubleDutch Delivers New Versions of Mobile CRM for Enterprises and SMBs
By Tony Rizzo
DoubleDutch, a provider of cloud-based, geo-social applications specifically targeting the mobile enterprise, announced what it refers to as a “Freemium” self-serve version of its flagship HYVE Sales product, a mobile Customer Relationship Management application that leverages game mechanics, location-based technology and social functionality to greatly increase employee engagement and promote a more rapid and successful sales cycle.
HYVE is a cloud-based suite of horizontal, geo-social productivity applications that enable mobile employees to collaborate and communicate within a social framework of ongoing tasks and projects. HYVE end-users can highlight location, projects and line-of-business specific tasks, as well as share and post social updates relevant to the workflow process.
HYVE Sales is the first mobile CRM solution to be built from the ground up for mobile workers, along with an inherently social-driven usability model. The goal of the system is to deliver substantial employee engagement numbers than those typically found on hard to use large scale enterprise CRM systems. Higher employee engagement should, in turn, translate to better business insight, correct and real-time data and a more rapid deal close rate.
HYVE features include the following:
- Location-based check-ins and geo-fenced customer sites that automatically prompt sales professionals to log customer engagements from the field as they leave the site
- Access to self-serve application configuration tools for rapid deployment that reflects an organization’s unique business process, brand, look and feel
- Integration with native smartphone features like cameras for imaging support
- Optional game mechanics that enable users to earn sales-specific badges, points and be posted on leaderboards for behavior incentives and team competitions for enhanced productivity
- Activity feeds that enable likes and comments from team-based social networks
- Management dashboards and on-device analytics for in-depth and graphically rich productivity metrics for each individual user as well as teams
- Support for most mobile platforms, including iPhone, Android and HTML5
HYVE Sales is available at three price points: Free, Premium and Enterprise. The Free version offers support for iPhone and Android, access to self-serve configuration tools and also offers basic analytics and app management capabilities.
The Premium version is available at $25 per user per month, and offers access to full analytics, gaming mechanics and management and configuration capabilities.
The Enterprise version, originally released in June 2011, and upgraded with new features released into the DoubleDutch Cloud today, is designed for larger-scale deployments that require in-depth app configuration and API integration into major CRM back-end systems such as Salesforce and SAP.
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