Google and Facebook aren't coming to the rescue. Mobile not only continues to remain a roughly 10% fraction of the $30 billion annual digital ad marketplace, it's still lagging far behind “old media” like radio.
Have you heard this before? Enterprise-grade devices are too costly. Consumer-grade devices always have newer technology. Both statements are wrong.
IT departments are looking for ways to mitigate the risk of corporate data being exposed on employee-owned devices which are outside of the typical scope of control.
B2B, B2E and B2C apps — what’s the difference? For mobile apps to be successful, they need to be built with the intended user in mind, independent of the device.
Sales apps are critical for the business. But done incorrectly, and having an app means little. Here’s seven steps for enterprises to take to ensure the process is not a waste of time.
Traditionally, CIO and CMOs are seen as opposite ends of the spectrum. However, the rise of mobility calls for more interdependency in shaping mobile strategy. Who will own mobile?
The biggest question in the BYOD phenomenon is not just how users and their myriad of personal and corporate devices will connect the network, but how will these devices be managed for productivity once they’re there?
Enterprises must address the preferences and habits of a new workforce as part of the recruitment process. For the current and future crop of workers, that means one thing: mobile.
A tailored approach helps an enterprise succeed in an ever-changing mobile world.
Step away from the computer; post PC-era applications demand a different approach to development.