What Mobile Advertising Needs

Google and Facebook aren't coming to the rescue. Mobile not only continues to remain a roughly 10% fraction of the $30 billion annual digital ad marketplace, it's still lagging far behind “old media” like radio.  

5 Considerations for BYOD Success

IT departments are looking for ways to mitigate the risk of corporate data being exposed on employee-owned devices which are outside of the typical scope of control.

The End Goal of Apps

B2B, B2E and B2C apps — what’s the difference? For mobile apps to be successful, they need to be built with the intended user in mind, independent of the device.

7 Tips for Creating Effective Apps for Sales

Sales apps are critical for the business. But done incorrectly, and having an app means little. Here’s seven steps for enterprises to take to ensure the process is not a waste of time.

CIO Versus CMO

Traditionally, CIO and CMOs are seen as opposite ends of the spectrum. However, the rise of   mobility calls for more interdependency in shaping mobile strategy. Who will own mobile?

Get Beyond BYOD

The biggest question in the BYOD phenomenon is not just how users and their myriad of personal and corporate devices will connect the network, but how will these devices be managed for productivity once they’re there?

The Key to Recruiting Top Talent

Enterprises must address the preferences and habits of a new workforce as part of the recruitment process. For the current and future crop of workers, that means one thing: mobile.
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Must See


Boosting the Field Sales Force

Mobility has changed field. It has resulted in access, which has led to process transformation and new efficiencies. Now it's time to think about enablement—boosting sales through the right content, delivered at the right time.