How APIs Deliver Exceptional User Experience

Event Date: 7/9/2014 2:00:00 PM (EST) Duration: 60 mins

 

As content consumption habits become more fragmented, organizations must find new ways to continuously engage users across the platforms and devices of their choice.

News Corp. Australia will talk about its strategic, cloud-based program which enabled it to maintain its rank as the leading news organization in the country, provide a consistent UX and improve ROI for advertisers and internal teams.

To deliver this optimal user experience the organization relies on APIs as the single thread for unification.

News Corp. Australia’s lead API program manager will share high volume results and explain how APIs can benefit your business, your customers, and your consumers alike.

Moderator:
Lori Castle, Editor-in-Chief, Mobile Enterprise

Panelists:
Raul Castañon-Martinez, Senior Analyst - Cloud and Mobile Apps, Yankee Group
Myles Lagolago-Craig, Delivery Manager, News Corp. Australia

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