How APIs Deliver Exceptional User Experience

Event Date: 7/9/2014 2:00:00 PM (EST) Duration: 60 mins

 

As content consumption habits become more fragmented, organizations must find new ways to continuously engage users across the platforms and devices of their choice.

News Corp. Australia will talk about its strategic, cloud-based program which enabled it to maintain its rank as the leading news organization in the country, provide a consistent UX and improve ROI for advertisers and internal teams.

To deliver this optimal user experience the organization relies on APIs as the single thread for unification.

News Corp. Australia’s lead API program manager will share high volume results and explain how APIs can benefit your business, your customers, and your consumers alike.

Moderator:
Lori Castle, Editor-in-Chief, Mobile Enterprise

Panelists:
Raul Castañon-Martinez, Senior Analyst - Cloud and Mobile Apps, Yankee Group
Myles Lagolago-Craig, Delivery Manager, News Corp. Australia

Featuring:



Sponsored By:




POST A COMMENT

comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

12345
Current rating: 0 (0 ratings)

MOST READ STORIES

topics

Must See


FEATURED REPORT

EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.