Mobilizing Your Ecosystem through BYOD and MAM |
Event Date:
3/28/2013 2:00:00 PM (EST) |
Duration:
60 mins |
Description:
Mitsubishi Electric Cooling & Heating, a leading supplier of heating, ventilation and air conditioning (HVAC) systems, is dependent on a vast partner ecosystem for sales. It needs this distribution channel to be knowledgeable about and trained on selling, installing, and servicing its HVAC systems. With over 25,000 contractors and 1,500 distributors, this is a challenge.
To leverage the smartphones and tablets in its ecosystem, Mitsubishi Electric used Good Technology’s cloud-based mobile application management (MAM) solution – which includes a custom-branded app store and a platform to control, distribute and manage mobile apps - to increase productivity and revenue and decrease cost.
Attend this webinar and learn from Gabriel Weiss, Head of Interactive Marketing Technologies at Mitsubishi Electric, how his company is supporting BYOD using MAM to leverage smart devices and achieve:
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A 100% increase in contractor productivity
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A $30 million revenue uptick
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A multi-million dollar decrease in annual catalog printing and distribution cost
Moderator:
Lori Castle, Editor In Chief, Mobile Enterprise
Panelists:
Chris Marsh, Principal Analyst, Yankee Group
Gabriel Weiss, Head of Interactive Marketing Technologies, Mitsubishi Electric
Sponsored By:
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