The Sales Content Conundrum: Enabling the Tablet

Event Date: 4/17/2014 2:00:00 PM (EST) Duration: 60 mins


Tablets have become the ideal device for the sales force. Paper catalogs have been replaced, presentations look beautiful and collateral is available in a tap. But as capable as an Android tablet or iPad is, it's nothing without the right platform to deliver the most up to date sales content, the productivity tools for mobile users to engage with content and the insight to know what, how and by whom are content assets are being used.

For Hologic, a global leading developer, manufacturer and supplier of premium diagnostics products, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, there was the additional consideration of operating in a regulated environment. Brad Shafton, Senior Manager of User Services at Hologic, will talk about how his company solved the content conundrum for 1,000+ sales people, enabling automatic syncing and search, with a solution that includes robust security and in-depth reporting and analytics.

Hear from Eric Klein, Senior Analyst at VDC Research, who will share the latest research and best practices for enabling content on a mobile device to improve the productivity of a mobile workforce.

Lori Castle, Editor-in-Chief, Mobile Enterprise

Eric Klein, Senior Analyst, VDC Research
Brad Shafton, Senior Manager of User Services, Hologic
David Keane, Founder & CEO, bigtincan

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