Mobile Content Enablement

— March 14, 2014

The mobility revolution has improved the way millions of people around the world conduct business everyday. How users get access to, engage with, and learn from content on their devices can be a significant success differentiator for organizations of all types and sizes.

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EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.