The New Mobile App-itude

— February 27, 2014

The majority of businesses are now managing at least one to five mobile apps—from employees to customers and consumers.  Which means the days of one-off development projects led strictly by IT are gone.
This siloed and limited approach, and the increasing number of apps, created a complexity  for users and the teams responsible for driving the ongoing app evolution that no longer works in a truly mobile enterprise.
Organizations looking for maximum value from mobility must have a new attitude—a new strategic approach to app development across the enterprise—a new app-itude.  This whitepaper explores the new mobile app management lifecycle that successfully supports the new approach.

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