WHITE PAPERS

Avoiding the Mobile App Cliff

9/5/2013
To create great mobile apps, developers need strong user experiences on the front end supported by strong back ends. But the fragmentation of OSes and complexity of the mobile ecosystem has created a gap between these requirements. This “mobile cliff” is leading to numerous mobile project failures, particularly in the enterprise. How can you avoid going over the edge?

Simplifying Enterprise Mobility

8/6/2013
Creating and managing an enterprise-wide mobile strategy is complex. How can companies figure out the benefits/risks, deliver the appropriate policies and simplify monitoring, securing and supporting a mixed mobile environment?

New Aberdeen Report: Mastering the Enterprise Mobile Application Lifecycle

7/29/2013
Although organizations are developing mobile apps to remain competitive and improve business processes, most are not fully prepared to function internally as mobile app production companies. This report analyzes the pressures this increasing demand and shortage of app development skills places on organizations, and identifies the essential steps required to master the art of Mobile Application Lifecycle Management (MALM).
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EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.